Design Driven Development®

In today’s world of product development, there are many things to consider when trying to successfully take a product to market, the least of which is not the development process itself. But according to Northwestern University’s Kellogg School of Global Marketing, over 80% of new product development efforts crash and burn. Perhaps it’s time to let Design take the wheel.
Tom KraMer | Former CEO, Kablooe

Most product companies do not have a holistic view of Design or its practices, and therefore miss out on the opportunity to use it throughout the process and as a driver to keep the process on track. A good design team, however, will possess the necessary skills and talents to drive this holistic process.”