What is Design Driven Development®?
Design Driven Development® is a unique and proven approach to the product development process. Every development project needs a champion—someone who is in charge of moving the project forward to a successful completion. Historically, this has been either a Chief Product Officer or Product Development Manager. But at Kablooe, we believe a Design Manager is the correct fit to be that leader.
What many product developers don’t realize is, when designers are tasked only with making things look better, they are pigeonholed as artists and left with an extremely small part of the process in which to work. This is usually undertaken too late in the process as well, keeping designers from contributing in other, more valuable ways. Our D³ Process—the core of our product design services—changes all that, turning an aspect of development that was a mere afterthought into the driving force of the project.