A Successful Product Launch

What are you forgetting? These 4 important steps to take to prepare for a successful product launch are an integral part of the process.

What Medical Device Designers Can Learn from a Heinz Ketchup Bottle

At MD&M Minneapolis 2019, Brian Mullins, director of design and development at Kablooe Design, used the original Heinz Ketchup bottle as an example of why it's important to invest in the design of a product.

Kablooe Leaders cited for provocative statements

It's not usually a good thing to be charged with firing off a provocative statement at a public event. However, both Kablooe President Tom KraMer, and Kablooe Development Director Brian Mullins, were charged with delivering two of the top ten most provocative statements of the Medical Device and Manufacturing expo in Minneapolis this fall.

You’re Not an Engineer, You’re a Creative Problem Solver

A MD&M Minneapolis speaker used humor to make his point about why engineers and product designers need to see themselves as creative problem solvers.

Kablooe and Omcare

Anser Innovation and Ōmcare announced today that Jeannine Rivet has joined its Board of Directors. Rivet is a recognized leader in health care, serving top executive roles at UnitedHealth Group and currently serving as an active board member, corporate advisor, mentor, and coach.

There’s Something About Minnesota…

I just got back from a fabulous trip to Maine. What a beautiful state!

Spacial Computing… what is it?

Light comes from multiple sources in the environment around us and bounces in every direction. This is referred to as an analog lightfield. When light enters our eyes, our binocular vision provides depth, color, size and speed information to our brain allowing us see a full picture of our world.

Agile vs. Design Thinking: Which is Better?

I was recently at a conference that was ‘innovation central’ for medical devices and had the privilege to see more new innovative technologies on the cusp of  greatness than I can mention in this short article.

Hiding in Plain Sight

You’ve seen the ads and heard the pitches. Use this drug, and the aggravating issue you are struggling will be relieved. There is a downside. There could be side effects. Problems. Issues. New things you might struggle with. How do we know this? We tested a statistically significant group of people... willing subjects with their consent for a little cash in their pocket, and discovered that a certain percentage of them suffered from these “side effects” after using the drug.

The Most Important Thing for Getting Your Medical Device Adopted

All too often however, medical device developers become so enthralled with their technology that they forget to think about the most important thing that leads to device adoption.