Two trainers for today’s session are shown: Tom KraMer, President & CEO of Kablooe Design, and Mitch Maiman, President, Intelligent Product Solutions. Both are smiling in black-and-white portraits with their names and titles below.

Failing Your Preclinical is a Success

Tests in your product development cycle represent key milestones to success. Getting a product to market is difficult whether you are a struggling startup or an established original equipment manufacturer (OEM). Understanding some of the tools available on the front end of product development will help you avoid downstream problems, before they become time and money wasters. Preclinical testing is not always viewed this way, but really is one such tool. Designing for learning from studies instead of succeeding in them will help you consider issues such as how people interact with your device so that the product is used correctly—every single time. This is “Successful Failure” thinking. It may include building in safe guards that prevent misuse, especially important with devices used in life and death environments.
Presentation slide with the title "How to Make Design part of your product Development DNA," presented by Tom KraMer, CEO & Founder of Kablooe Design. Four people collaborate in the background.

How To Make Design Part Of Your Product Development DNA

Getting your development team to move forward in a cohesive fashion can be hard. Engineers and designers can have different goals and methods during a development project. In this session we will explore ways to embark on design research work that will fuel the product development work down the road, and learn a few things about creativity and our brains.