What Medical Device Designers Can Learn from a Heinz Ketchup Bottle

At MD&M Minneapolis 2019, Brian Mullins, director of design and development at Kablooe Design, used the original Heinz Ketchup bottle as an example of why it's important to invest in the design of a product.

Hiding in Plain Sight

You’ve seen the ads and heard the pitches. Use this drug, and the aggravating issue you are struggling will be relieved. There is a downside. There could be side effects. Problems. Issues. New things you might struggle with. How do we know this? We tested a statistically significant group of people... willing subjects with their consent for a little cash in their pocket, and discovered that a certain percentage of them suffered from these “side effects” after using the drug.

The Most Important Thing for Getting Your Medical Device Adopted

All too often however, medical device developers become so enthralled with their technology that they forget to think about the most important thing that leads to device adoption.

Use an Innovation Process That Creates Products that Succeed

There are a lot of ways to develop things, and lots of processes to use. However, 90% of all product development efforts fail. Why?

How to Lose Money with Innovation Failure

Innovative technology without this main ingredient will fail every time. And failure is not cheap.

The Problem with Problem Solving

Problem solving is at the heart of innovation. As product developers, inventors, and engineers our human tendency is to chase what appear to be exciting ideas. However, business dictates that we minimize idea-chasing and maximize real-world problem solving.

How to Jump Start Your New Product Development Project

I have had the privilege of working with literally thousands of entrepreneurs and startup companies over the 26 years that I have been doing product design and development. One of things I have seen as a consistent indicator of a successful finish is the quality of the start.
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What Hospitals & Insurers Want From Medical Device Development Teams

To be competitive, it is absolutely critical for medical device design teams to have a deep understanding of how our devices get purchased.
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5 Hidden Potholes of Medical Product Development

Coming up with a novel idea for a medical device is easy. Creating a medical device company is hard.