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Club E | Maple Grove

January 16 @ 11:15 am - 1:00 pm

Innovative.  Problem-solving.  Prototype.  Design for Manufacturing.  Funding.  Marketing.

The list goes on and on for the creative inventor and inquisitive minds who see problems as opportunities. The simple and blunt truth is, most fail.

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail. Yet according to a Nielsen study, “The Why Behind the Try,” 63 percent of respondents said they like when manufacturers offer new products. If more than half of the people want and are willing to try a new product, why do most fail?